At DARCI, we have been fielding questions about whether Meta is the right place for our clients’ businesses. Ultimately, there is no one “right answer.” Social media is and has always been an “it’s complicated” relationship, but one we’ve come to rely on and expect certain things from.

Ever wonder how a successful marketing campaign works its magic to convert curious viewers into loyal customers? What is it that happens between the moment someone first hears about (or sees) your brand and the moment they decide to make a purchase?

A creative campaign is a short-term marketing initiative designed to meet a specific business goal, whether that’s a brand awareness campaign, the launch of a new product or service, or a solution that addresses a customer pain point. The key is a unified message that will make your audience take notice and take action. 

Changes in the digital landscape aren’t slowing down, and it’s only going to get more chaotic. Businesses that own their audience relationships - through email, websites, and diversified marketing strategies - will be the ones that thrive no matter what happens to social media. 

Integrated marketing is a strategy that ties all your marketing efforts together into one cohesive powerhouse.

As a business owner, you have a lot of options when it comes to choosing a marketing partner. Here are a few questions you should ask any agency you’re talking to (and the answers) so you can tell if they’ll be a good fit for you!

As a boutique, full-service, integrated firm, we need rockstars in every position to be successful. That means identifying the needs and expectations of every role, and not trying to get too much out of any one person.

Your headshot is your visual business card. Think about the image you want to present to the world. It should represent who you are, the culture of your company, and the vibe you want to project. A great headshot is a powerful tool for making connections, attracting clients, and building your personal brand. 

Dear Client, In today's business world, competition is fierce, and standing out from the crowd is crucial for success.

SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google. 

Every few years the chorus of “email is dead” pops up as new social media platforms emerge, and other marketing tactics take center stage. And yet here we are, year after year, still utilizing email marketing as one of the best marketing tactics to connect with customers. The value of a solid and well-engaged email list shouldn’t be overlooked as part of your integrated marketing strategy. 

Our clients have been asking about ChatGPT and other AI writing models that are getting more popular, and how they could impact agencies, creative writing, and blogging. As an integrated marketing agency who does a lot of copywriting – for websites, blogs, press releases, social media, email marketing and more – we know how time intensive it is and the attention required for the message to hit the mark.  

We host our WordPress websites on our dedicated, secure WPEngine server. Our server hosts only our client sites, so it’s not on a giant, shared server like you would get with other website hosts. We’ve built a strong partnership with WPEngine ensuring a quick response time for all our questions and requests.

SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google. 

If you want to increase your sales exponentially, you need to spend accordingly. It’s that simple. 

Should your business be following social media trends? Do you need to post videos of you dancing to get your business noticed? What do your customers need and want to see from you on social media?

Something I’ve never understood is why a company would hire an Agency and then question every concept, every strategy and every tactic that’s presented. After you’ve gone through the process to interview and hire an Agency, it just doesn’t make sense to not trust them. 

With upwards of 72% of Americans using social media, it’s never been more important for businesses big and small to be present on social media WITH a strong content strategy. Posting the same content on every channel just doesn’t cut it anymore.  

As the first snow flies and we step into the holiday 2022 season, it's a good time to pause and reflect on the year that's about to come to a close. As we head into 2023 and we hear some less-than-positive economic forecasts, it may be more important than ever to set realistic goals with a plan and a budget that is strategic and robust enough to get you there one step at a time.

The countdown is on! Small Business Saturday is just around the corner. Don’t miss out on this opportunity as millions of shoppers show their love for local businesses!

We will talk about what can be done online to improve a website’s Google ranking, outside a website. Let’s dive in to our third and final post in this series, “Off-Site” SEO Factors Every Small Business Owner Should Know.

Managing social media is time consuming when you do it right. Many businesses spend loads of time and money creating posts that end up with little or no traction. As a result, we’ve started to take a closer look at Facebook and Instagram algorithms that impact the success of using social.

What is roadmapping? It’s defined as: “any plan or guide to show how something is arranged or can be accomplished.” Roapmapping is the first and most important step in the Brand Muffin process. It’s when we help define who you are, how you want to be known and where you want to go.

We touched on the relevance of keywords and how their placement within a site can help Google to better understand a business. We mentioned the benefits if amplifying a website’s presence with links from other sites. Also, we talked about how there’s no quick trick in SEO, making attention to detail so important.

I’m a huge fan of great lines. It’s so awesome when something is delivered in a few words that really captures the reader (or the listener) and communicates the essence of a company or product.