Did you know there are over 1.5 million nonprofits in the United States? Over 1.5 million organizations competing for people’s attention and their dollars. How does your nonprofit stand out?
Video has become so popular in the last few years with the rise of TikTok and Instagram Reels, but it’s always been a great way to showcase your mission and the communities you serve, and tug at the heartstrings and wallets of your donors.
Utilizing video at your fundraising events, for Giving Tuesday, and to support your annual campaigns can help make the difference between reaching your fundraising goals and exceeding them. “A successful nonprofit video will leave viewers with a clear understanding of your organization, an impactful message that inspires them to support your work, and actionable next steps.” (www.doublethedonation.com)
Why video over just an appeal letter or photos?
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions (this translates to mission / donations!)
- 60% of website visitors would rather watch a video when available
(stats via www.popvideo.com)
We love working with nonprofits to create inspiring, heartwarming and compelling videos to increase their brand awareness, tell their stories and increase their donations.
Here are a few rules we follow when creating these videos for our clients!
Rule #1
Make sure your whole organization is represented. Your nonprofit has a positive impact on so many people, from your board members to your donors, and volunteers to the community members your mission works for. All these perspectives work together to tell your story, so invite them to participate.
Rule #2
Be specific about how donations impact your mission. Be specific about how you make a difference. Be specific about how your mission is important. Donors should know exactly how their dollars would be used. If they can make a direct connection between a $25 donation and what that money does, they’ll be more likely to give.
Rule #3 (and the most important one)
You can’t be afraid to ask for money. A fundraising video needs a strong call to action. These videos are not the same as a brand video, so what people talk about should all lead to a call for donations. And if your call for donation can go towards a specific campaign or a specific goal, it’s all the better.
We work with our nonprofit clients to make sure their videos have the impact they need. Here are a few recent examples we’re super proud of:
