Digital Marketing
We live in a digital world. And if you aren’t leveraging the power of digital marketing, you’re missing the opportunity to meet your target audience where they are. Our team of digital specialists are well versed in the ever changing world of digital marketing, and offer services ranging from digital display and PPC ads and Search Engine Optimization, to email marketing, newsletters, blogs and gated content.
Being online isn’t an option anymore – so be sure to put your best foot forward and take advantage of these essential tactics to grow your bottom line. Need help? Let’s Talk.
The Details
Search Engine Marketing
SEM is all about driving traffic to your website. At DARCI we always integrate as many tactics as the budget allows. A quick snapshot of some things we think about when crafting your strategy are below:
- Goal development
- Keyword research, (SEO: Search Engine Optimization)
- Audits – web, social, email
- Organic content creation
- Paid search advertising (PPC: Pay per Click)
- Performance reporting/Google Analytics (KPIs: Key Performance Indicators)
Website Content Marketing
Content marking is essential to any ongoing marketing effort. Being in step with your audience, and communicating regularly with them, helps to keep your brand in front of the right people.
- Blog posts
- Landing pages
- Case studies
- Downloadable offers/gated content
- On-page video production
- Monthly performance reporting/Google Analytics
Social Media Marketing
Most people know the value of a strong presence on social media. There’s power in real-time, regular posts to help boost your brand in a consistent way that’s also measurable when done properly.
- Short-form copywriting
- Social graphics / animations/video
- A/B testing
- Account posting/Paid Ads – FB, IG, YouTube, LI
- Account monitoring / management
- Monthly performance reporting/Google Analytics
Email Content Marketing
Our integrated strategies often include an email marketing component. We help clients organize their efforts to send regular emails to their established audience, while always striving to increase the database to build upon their core audience of potential buyers.
- Email campaign mapping
- Email Creative
- Database management
- Automation & gated content
- Monthly Performance reporting/Google analytics
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