Our Process

Our Approach

A lot of people don’t take the time to strategically identify what makes them different.

At DARCI Creative, we design integrated marketing strategies based upon your goals and objectives. Our work always begins with strategic planning and ranges from Brand development to multi-media campaigns. Because to us, branding isn’t all about being creative. In fact, the best brands are driven first by strategy.

 

STEP ONE

Goal Setting
We’ll sit down with you and dive deeply into your company or organization to map out a strategy and plan of action to get you where you want to be. How do you define yourself and your Brand? How do you want to be seen in the world? This process isn’t for the faint-hearted and it does take patience and time – but it’s worth every ounce of effort. Common Deliverables:
  • Brand Assessment
  • Website Audit and Analysis
  • Google Ranking Report
  • Social Following and Engagement
  • Past Media placement evaluation
It all starts with a conversation!
Talk to us

STEP TWO

Strategic Planning
Before setting out on any marketing campaign, we need to get on the same page. We’ll map out a plan for your Brand based upon goals, objectives and budget – a strong foundation before any creative is conceived. Because how can you get where you want to go without good directions? Most of our plans include:
  • Integrated Marketing Outline
  • Order of Operations
  • Timelines & Deadlines
  • Follow-up Meetings
It all starts with a conversation!
Talk to us

STEP THREE

Implementing & Executing
This is where the fun begins! When it comes to marketing, we believe in a split between intelligent strategic planning and kick-ass creative. When those elements are working together, that’s when the magic happens. And, done well – how your Brand is perceived is exactly how we planned. Most Common Deliverables:
  • Brand Development
  • Digital Marketing
  • Traditional Marketing
  • Website Design & Development
  • Video Production
  • Podcast Production
It all starts with a conversation!
Talk to us

STEP FOUR

Performance Reporting
We take great pride in measuring the success of the campaigns we design. We take great pride in measuring the success of the campaigns we develop. When you work with DARCI you can count on results. You’ll be in good company with the clients who stay with us year after year; they stay because we are always looking for ways to improve results and impact your bottom line in positive ways. Here are some of the ways we measure that impact. Most Common KPIs we consider:
  • Keyword positions
  • Page rank
  • Social growth
  • Email insights
  • Ads review & retargeting
It all starts with a conversation!
Talk to us

Goal-Driven Strategies

What We Do

Brand Consulting

Your Brand is your promise. When we sit down for a consultation, we’ll analyze what’s working and what isn’t in terms of how effectively you’re gathering your “tribe”.

Digital Marketing

We live in a digital world. And if you aren’t leveraging the power of digital marketing, you’re likely missing the opportunity to gather your “tribe” and meet them where they are.

Video Production

With YouTube as one of the fastest-growing search engines, we have invested resources to ensure that our clients benefit from the power of video. Our full-time video crew will boost your brand with quality video and animation.

See All Expertise