Brand Development
Your Brand is your promise. When we sit down for a consultation, we’ll analyze what’s working and what isn’t in terms of how effectively you’re gathering and attracting the right audience. In these days of massive fragmentation and moving targets, your Brand is more important than ever. And the truth is, the power of a company comes from the power of its Brand – not the other way around. Great branding utilizes strategic design + an on point positioning line, and that is one of our specialties.
The Details
Strategy
Having a strong strategy behind your brand involves asking these questions: Who am I/are we? What is my promise to my customers? and, What are my competitors doing?
- Industry research
- Competitive analysis
- Target personas
Development
The process here is one of listening. At DARCI we ask a lot of questions and listen well to your answers. That’s where the magic begins. We work on color palette, positioning and visual design to capture what makes you, uniquely you.
- Positioning Lines
- Core messaging
- Logo design
- Style guidelines
Collateral
A brand can get diluted if it starts to morph from its original beauty when applied to a range of communications tools. Don’t make that mistake: follow the brand guidelines and hire a designer if you need to. Consistency is key.
- Business cards
- Signage & graphics
- Packaging
- Event booths
- Presentations (PPT)
- Social graphics
- Company videos
- Company photography
- + More
DARCI Presents: Wildlife Encounters!
Ready To Shed Their Skin When Wildlife Encounters contacted us, they were ready to shed the constrictions of their old
Digital Marketing Acronyms
As a digital marketing agency, we tend to toss around a lot of acronyms. To help you learn our lingo,
Local Welding Company Wins Free Logo and Website Design Services
At the end of 2020, our agency announced a holiday giveaway contest as a way to help one small business
