At the end of 2020, our agency announced a holiday giveaway contest as a way to help one small business amidst the pandemic. The contest encouraged business owners from all industries to enter for a chance to win one of our Brand Muffin™|Mini Muffin packages. This package included a strategic road mapping session, professional logo design, mobile-friendly website design, and a year of web hosting and maintenance – all at no cost to the winner. We thought of it as a way to pay it forward by investing in the lifeblood of our community.
The Contest Winner
Submissions flew into our inbox, and though each story stuck us, one stood out: HFM Welding Co., of Rollinsford, New Hampshire.
Established in 2018, “HFM” is a local welding, fabrication, and repair shop that brings each client’s project and vision to life through creativity and precision – striving to deliver sustainable solutions that minimize waste and maximize use and reusability. Owned and operated by Lane Knaack, HFM specializes in commercial and residential metal welding services, custom projects, mobile repairs, and renovation and restoration work.
Lane and his wife Alexandra entered the Brand Muffin contest with a one-page Wix website and a Wix-generated logo, all of which lacked a cohesive brand identity. The breadth of their services wasn’t expressed and the site wasn’t optimized for Google Search. In their entry, they wrote about Lane’s energy and enthusiasm for his craft and the challenges of owning a start-up business. As creatives and champions for entrepreneurship, we resonated with Lane’s story and selected HFM as the winner.
Bringing a Beautiful Logo and Website Design to Life
We met with Lane and Ali in early 2021 to discuss HFM’s history, existing branding, and old website. We determined what they liked and disliked about each and how we could elevate our final product to best represent their unique company.
“Working with Darci and her team (Alex and Regan) on our website and logo rebuild was a very smooth process from start to finish. Darci Creative had dedicated ample time getting to know us as a company, and truly understood our preference for simplicity. Our site turned out better than I could have imagined. We could not be happier with the outcome.”
~ Lane Knaack, Owner & Founder
For the logo, we transformed it to include the HFM’s establishment year and incorporated a new tagline we devised: “Metal & More. Fix & Create.” This new logo with tagline better demonstrates Lane’s service offerings and mixed-medium capabilities. Now, there is no guesswork for onlookers. You know exactly what HFM does whether you see the name on a business card, truck wrap, or billboard.
For HFM’s new website, Lane and Ali chose our Wellington theme. We then customized this to meet HFM’s unique needs, adding features like sticky navigation, anchor links, FAQs, smart forms, a portfolio showcase, location and contact information in the header, and design touches like stylized headlines treatments and branded images for that personal touch. The new website is fully responsive, optimized for Google Search, and features robust, multi-discipline service information presented in a modern, spacious, and gently playful aesthetic.
See the website design and logo for yourself: hfmwelding.com
Rebranding and Redesigning a Website Doesn’t Need to Be a Hassle
We believe that creating a new logo and website should be an enjoyable, exciting experience.
In fewer than 8 weeks, we created a tagline, logo, and multi-page custom website for HFM. The client received a full tutorial and user guide explaining how to update their new website as well as a style guide for their new brand. HFM can now take their business to the next level, with Darci Creative in the wings to support them.