How much time do you spend online looking at websites, social media, shopping, searching…you name it? Probably more than you’d like to admit! But the truth is, we live in a very visual world. Much of our time is spent looking at photos and images. Whether you realize it or not, those images have an impact on the brands you follow and purchase from. You make connections (good or bad) with those brands based on the images you see.
Brand photography is an essential for a business, and it’s important to have it specific to your business. Being able to establish an image helps to define your brand, and convey your brand’s promise to your audience. Through images, the consumers are able to build trust and creditability with the business, therefore allowing the company to reach success. Branding is defined as the first and last thing that consumers take note of and remember- so you will want to make sure that this is something memorable!
Here are five reasons why investing in a professional photographer is beneficial.
Increases Website Traffic.
Despite the industry, professional photography can contribute to your website and increase your website traffic. Having images can also help you through SEO, known as search engine optimization. This will hone in on parts of your website that people might be typing into their Google search.
Helps Your Clients.
By having photos regarding who you are, what your company does, and what you’re selling allows clients to visually see what you’re offering rather than telling them what you’re offering. Having visual aspects to your website catches a viewer’s eye rather than a bulk of paragraphs.
Represents Your Brand.
As mentioned before, by using high quality photography, this will develop trust and awareness between you and your clients. By having high quality photography, you can recycle your images for your website and add them to your social media outlets. Results from a survey conducted by BRANDfog in eMarketer claim 78% of participants specified company and CEO involvement in social media leads to better communication. In addition, 78% claimed it leads to an improved brand image, and 64% said it provides more transparency for consumers. Regardless if you’re using social media as the CEO or an employee, representing your brand through brand photography on your social media platforms can help strengthen the relationship between both the client and the company.
Promotes Brand Reliability
When you’ve successfully created your brand, you typically have a set of colors, fonts and a logo. It’s key to make sure that your photography also fits the type of aesthetic your brand is conveying. Make sure to use photography made for your specific brand rather than stock images. While stock images can be great in a pinch, and are certainly better than having nothing- lots of other people can be using the same image for their product/service.
Brand photography can be used across channels in paid ads, blog posts, Instagram stories, Facebook posts, on business cards, for a client letter, for your services online and many more. Investing in a professional photographer is one of the best moves that a company can make.