Website Design & Development
Your website is often the first place people will engage with your brand, and can make or break whether they choose to engage with you. And with continual changes in search engine optimization and other “behind the scenes” digital techniques, you’ll gain more when you think strategically about your website. Your site is the hub of your business online – and what you communicate here is a key opportunity to bolster your Brand, and separate yourself from the pack.
The Details
Strategy
As with everything we do at DARCI, we begin with strategy. Who are you trying to attract? What are your goals? How do we build your site in ways to increase your bottomline? Some ways we solve for this are listed here:
- Industry research
- Legacy site audits
- SEO keyword research
- Functionality planning
- Content mapping
- Content collection
- Content editing & writing
Design
Once we’re clear on our strategic goals, we design in ways that align with them. Your online presence is more important than ever these days, so we’ll make sure that the visual and content strategy pack the punch to increase your sales.
- UI/UX wireframing
- Front-end design
- Mobile responsive design
- eCommerce design
- Custom animations
Development
Using a total team approach, you’ll benefit from all the senior level expertise we have to ensure an outstanding result and a smooth transition to your new website. Some of the things we are watchful of before, during and post-launch are below.
- Hosting integration
- CMS integration
- Front-end development
- Mobile responsive development
- Plugin integration
- eCommerce integration
- eMail marketing integration
- Content entry
- On-page SEO
- Development testing & QA
- Site launch & redirects
Ongoing Offerings
Launching your new website is not the end. In fact, in most cases, it’s the beginning of a powerful partnership between you and the Agency. We host and maintain most of the sites we build, and are always available to assist and work with you to constantly improve your online presence. To do this, we rely on analytics so we can leverage what’s working, and fix what isn’t.
- CMS training
- Hosting
- Maintenance
- SEO Adjustments & Monthly Reporting
- Digital Campaign Strategies to Drive Traffic
- Blogging
- Dedicated Landing Pages
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