A Branding, Web Design, SEO and Digital Marketing Blog for Small Business from the experts at DARCI Creative.
As a boutique, full-service, integrated firm, we need rockstars in every position to be successful. That means identifying the needs and expectations of every role, and not trying to get too much out of any one person.
Your headshot is your visual business card. Think about the image you want to present to the world. It should represent who you are, the culture of your company, and the vibe you want to project. A great headshot is a powerful tool for making connections, attracting clients, and building your personal brand.
SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google.
Every few years the chorus of “email is dead” pops up as new social media platforms emerge, and other marketing tactics take center stage. And yet here we are, year after year, still utilizing email marketing as one of the best marketing tactics to connect with customers. The value of a solid and well-engaged email list shouldn’t be overlooked as part of your integrated marketing strategy.
Our clients have been asking about ChatGPT and other AI writing models that are getting more popular, and how they could impact agencies, creative writing, and blogging. As an integrated marketing agency who does a lot of copywriting – for websites, blogs, press releases, social media, email marketing and more – we know how time intensive it is and the attention required for the message to hit the mark.
We host our WordPress websites on our dedicated, secure WPEngine server. Our server hosts only our client sites, so it’s not on a giant, shared server like you would get with other website hosts. We’ve built a strong partnership with WPEngine ensuring a quick response time for all our questions and requests.