At DARCI, we have been fielding questions about whether Meta is the right place for our clients’ businesses. Ultimately, there is no one “right answer.” Social media is and has always been an “it’s complicated” relationship, but one we’ve come to rely on and expect certain things from.

Changes in the digital landscape aren’t slowing down, and it’s only going to get more chaotic. Businesses that own their audience relationships - through email, websites, and diversified marketing strategies - will be the ones that thrive no matter what happens to social media. 

Should your business be following social media trends? Do you need to post videos of you dancing to get your business noticed? What do your customers need and want to see from you on social media?

With upwards of 72% of Americans using social media, it’s never been more important for businesses big and small to be present on social media WITH a strong content strategy. Posting the same content on every channel just doesn’t cut it anymore.