As a digital marketing agency, we tend to toss around a lot of acronyms. To help you learn our lingo, we’ve developed a list of the most common small business web marketing industry acronyms that we use day-to-day. From “Google Analytics” to “secure sockets layers,” there is a lot to learn. Here’s how to talk the talk!
BR – Bounce Rate
Bound rate is a measurement used when a user lands on your website and quickly ‘clicks out’ of it to go to another site. They have ‘bounced’ off your page.
CPC – Cost Per Click
When an ad is running, the ad only costs money when someone clicks on it and proceeds to the website. That is the cost per click. Remember, CPC doesn’t depend on user exposure, it depends on clicks!
CR – Conversion Rate
Measured as a percentage, the conversion rate is found by finding the number of people who act and dividing it by the number that could have acted. For instance, if you send out an email to 100 people for your e-commerce company and only 25 of them act on the email and proceed to your website, the conversion rate would be 25%.
CTA – Call To Action
A CTA is used to prompt a response from the customer or encourage a response. A CTA can be in the form of a link, survey, button image, and more.
CTR – Click Through Rate
Click-through rate measures the number of users who take a next step on your website. If someone lands on your home page, they might click into another tab to keep exploring your website or take action on another page. They have clicked through.
CX/UX – Customer Experience/User Experience
CX and UX represent every digital interaction a user has with your brand from the beginning to the end. The customer experience influences the buyer’s perception of your brand. Having a positive customer and user experience leads to converting potential buyers into customers.
GA – Google Analytics
One of our favorite marketing tools is Google Analytics. This helps marketers understand their audience by analyzing demographics, metrics, location, activity, and sessions.
KPI – Key Performance Indicator
A key performance indicator is established to evaluate the success of any marketing strategy or campaign. By measuring progress against a goal, it becomes easier to track and meet your objectives.
PPC – Pay Per Click
Pay per click is a type of marketing where companies and organizations pay a specific amount each time a user clicks an ad that links to their website. You see these at the top of search engine results pages before the organic results.
SEM – Search Engine Marketing
If a page isn’t ranking well, you can promote your website by increasing the visibility in search engine results through search engine marketing. This can be accomplished through paid advertising, a tactic directly associated with PPC (see above).
SEO – Search Engine Optimization
Google, Bing and Yahoo index website content for relevance. Since there are so many websites out there, the purpose is to build your site with SEO in mind so that when a user is searching for something, it can be found easily and accurately. A lot of factors contribute to a successful SEO strategy, from keyword usage to image naming conventions, and much more.
SERP – Search Engine Results Page
The list of results you receive after typing into the search bar in a search engine such as Google, Bing, or Yahoo.
SSL – Secure Sockets Layer
For websites that contain personal information, or credit card numbers, an SSL is necessary. This is a form of security to ensure a secure connection from the web browser of the customer to the server of the company. Today, SSL is really considered a requisite on any site in order to help SEO.
If you’re interested in learning more about digital marketing for your business, stay up to date with our blogs or contact us. At DARCI Creative, we help small to midsize businesses develop more effective advertising, branding, creative design, marketing, and social media strategies, and our expert team members are continually giving free advice through BrandZing!
