What is a Lottie?
According to the official Lottie Files website, “A Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation.” Listen, I’m not going to claim to be some tech coding genius because I’m not. However, I do know a guy. Ladies and gentlemen, our very talented Web Developer Extraordinaire, Ryan.
Thanks for sitting down with me, Ryan. So, can you help our readers out and explain in layman terms what JSON is?
Before I can really answer that, I have to dig into some history. You see way back in 1966, there was a man named Mart…
Alright... Thanks, for your time, Ryan!
To put it simply, we use Lottie Files to place the animations that our video team creates onto websites. We’ve used them on our very own website as well as clients’ sites. Now you may be asking, why not just use a .gif? I mean we all use funny gifs to react to messages or send memes on a daily basis. Why not just stick to that? There are a couple of reasons. The main two being file size and quality loss. When creating a .gif, these two things are constantly battling. If you want better quality, the file size is going to be bigger. If you decrease the file size, the quality is going to suffer.
Don’t believe us? Here’s a real life example: head on over to East Coast HVAC’s Career Page to see what we’re talking about. Check out the top animated banner with the rotating adjectives. It’s a fun and efficient way to get a message across that without animation, could’ve been clunky looking.
Go ahead and zoom in on the animated text on the left and try viewing it on different devices. The high quality is never affected. To compare, here is the same animated banner exported as a .gif:
When you zoom in on the text on the .gif, you’ll start to see the quality difference with strange artifacts and discoloration. Not to mention, Lottie is multi-platform which means it will work on iOS, Android, web, and React Native without any hiccups. The benefits go on and on.
When we launched our new site darcicreative.com back in November of 2020, we knew we wanted to incorporate our Art Director Megan’s awesome hand drawn sketches, but with a subtle, yet stylish twist using Lottie. Check out the turning pages of the book on the About Page and the ringing telephone on the Contact Page. Pretty neat, right? The movement isn’t overwhelming and just adds a little more pizazz to the site.