• About
    • Our Story
    • The Team
    • Testimonials
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
  • Who We Serve
    • B2B Companies
    • Financial Services & Fintech
    • Healthcare
    • Manufacturing & Construction
    • Nonprofit Organizations
    • Professional Home Services
    • Startups
  • Results
  • Contact
  • About
    • Our Story
    • The Team
    • Testimonials
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
  • Who We Serve
    • B2B Companies
    • Financial Services & Fintech
    • Healthcare
    • Manufacturing & Construction
    • Nonprofit Organizations
    • Professional Home Services
    • Startups
  • Results
  • Contact
Let's Chat
  • Picture of DARCI Creative DARCI Creative
  • October 21, 2017

How One Small Business Did It Right From the Beginning – Profile of 3Bridges Yoga Studio

Few things can compare to the thrill of preparing to open a new business. It’s exhilarating, it’s nerve-wracking. Quite frankly, it’s exhausting. The decisions to make, the to-do lists to cross off – sometimes you just need a boost.

Take a hint from our savvy clients who opened a yoga studio in Portsmouth. The dynamic duo was courageous and smart. They knew they needed a strong marketing strategy, and lucky for us, they weren’t afraid to invest in marketing. They already saw the value in it, and knew they had to find a way to distinguish themselves with memorable branding.

These clients wanted to market themselves as a welcoming, non-assuming yoga studio – one that catered to every level of yoga practice, regardless of body type or physical ability. Our solution? A strategy centered on the universality of yoga, targeting individuals new to the practice. We developed the positioning line Yoga for Every Body, and we wove this branded message into all of our promotional efforts. We created a video campaign highlighting the benefits of yoga with a Student Special, and a virtual yoga program for travelers or new moms looking to begin their practice without the time to attend a scheduled studio class.

The results of these efforts were incredibly positive. In the first year of business alone, our clients saw an impressive 75% growth as new members continued to fill up the studio space. What began as a Portsmouth studio in 2011 soon expanded to a second location, and before they knew it, they became the fastest growing yoga studio on the Seacoast. Now that’s branding power.

 

Darci Knowles
DARCI Creative
Owner/Creative Director

Branding & Design, Community
PrevPreviousA Series For Entrepreneurs (Part I)
NextWhat is a Brand, Anyway?Next
Recent Posts
Loading...
DC_Customer Journey in Integrated Marketing Blog (1)

The Customer Journey in Integrated Marketing

DC_Creative Campaings-Integrated Marketing Blog

Creative Campaigns: The Backbone of a Solid Integrated Marketing Plan

DC_Don't rely on social blog

Why Relying Only on Social Media Is a Marketing Risk You Can’t Afford

ALL POSTS
ADVERTISING
BRANDING
BRAND MUFFINS
CREATIVE
DESIGN
MARKETING
SEO
SOCIAL MEDIA
VIDEO

Join our Mailing List!

About
Our Story
The Team
Careers
Giving Back
FAQs

Expertise
Brand Development
Digital Marketing
Advertising
Custom Websites
Video Production
Event Production

Our Process
Results

BrandZing
Contact

Brand Muffins™
What’s This?
Who’s It For?
How’s It Work?
Pricing
Packages

Facebook-f Youtube Instagram Linkedin
603.436.6330
darcicreative.com
send us a message
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT