• About
    • Our Story
    • The Team
    • Testimonials
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
  • Who We Serve
    • B2B Companies
    • Financial Services & Fintech
    • Healthcare
    • Manufacturing & Construction
    • Nonprofit Organizations
    • Professional Home Services
    • Startups
  • Results
  • Contact
  • About
    • Our Story
    • The Team
    • Testimonials
    • Careers
    • Giving Back
    • FAQs
  • Expertise
    • Brand Development
    • Digital Marketing
    • Advertising
    • Custom Websites
    • Video Production
  • Who We Serve
    • B2B Companies
    • Financial Services & Fintech
    • Healthcare
    • Manufacturing & Construction
    • Nonprofit Organizations
    • Professional Home Services
    • Startups
  • Results
  • Contact
Let's Chat
kapow!
  • Picture of DARCI Creative DARCI Creative
  • December 18, 2017

K is for Kick-Ass Creative

Creative Marketing
fuktukkk

What drives success? Well, when it comes to marketing I feel it’s a split between intelligent strategic planning and kick-ass creative. After many years in the field I’ve crossed paths with shops who have a primary strength in one area or the other. Some are whiz bangs at strategic planning but lack any real creative flair, and others are all about the creative with little interest in strategy. You need both.

Of course, the creative is the fun part. But it’s a lot like life, really. You can be creative with the way you dress, or decorate your home, or pick up chicks — whatever. But, you still have to clean the house, pay the bills and plan for the future.

A lot of people may think that Branding is all about being creative, but the best brands are driven first by the strategy. Take this example that we did for our Physical Therapy client.

We developed the Brand position of “Get Going.” and in this piece we created a look and feels that’s all about movement. The best part? When the client saw the online flash ad we developed as part of this campaign, he wrote back: “This is kick-ass.” Moral of the story? Live creatively and be smart about it.

 

DARCI Creative
Total Brand Agency

 

Advertising, Branding & Design, Integrated Marketing
PrevPreviousYour Guide to Email Marketing (A Teaser!)
NextL is for Love.Next
Recent Posts
Loading...
DC_Customer Journey in Integrated Marketing Blog (1)

The Customer Journey in Integrated Marketing

DC_Creative Campaings-Integrated Marketing Blog

Creative Campaigns: The Backbone of a Solid Integrated Marketing Plan

DC_Don't rely on social blog

Why Relying Only on Social Media Is a Marketing Risk You Can’t Afford

ALL POSTS
ADVERTISING
BRANDING
BRAND MUFFINS
CREATIVE
DESIGN
MARKETING
SEO
SOCIAL MEDIA
VIDEO

Join our Mailing List!

About
Our Story
The Team
Careers
Giving Back
FAQs

Expertise
Brand Development
Digital Marketing
Advertising
Custom Websites
Video Production
Event Production

Our Process
Results

BrandZing
Contact

Brand Muffins™
What’s This?
Who’s It For?
How’s It Work?
Pricing
Packages

Facebook-f Youtube Instagram Linkedin
603.436.6330
darcicreative.com
send us a message
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT