Something I’ve never understood is why a company would hire an Agency and then question every concept, every strategy and every tactic that’s presented. After you’ve gone through the process to interview and hire an Agency, it just doesn’t make sense to not trust them. 

As the first snow flies and we step into the holiday 2022 season, it's a good time to pause and reflect on the year that's about to come to a close. As we head into 2023 and we hear some less-than-positive economic forecasts, it may be more important than ever to set realistic goals with a plan and a budget that is strategic and robust enough to get you there one step at a time.