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BrandZing

A Branding, Web Design, SEO and Digital Marketing Blog for Small Business from the experts at DARCI Creative.

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The Customer Journey in Integrated Marketing

Ever wonder how a successful marketing campaign works its magic to convert curious viewers into loyal customers? What is it that happens between the moment someone first hears about (or sees) your brand and the moment they decide to make a purchase?

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Creative Campaigns: The Backbone of a Solid Integrated Marketing Plan

A creative campaign is a short-term marketing initiative designed to meet a specific business goal, whether that’s a brand awareness campaign, the launch of a new product or service, or a solution that addresses a customer pain point. The key is a unified message that will make your audience take notice and take action. 

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Why Relying Only on Social Media Is a Marketing Risk You Can’t Afford

Changes in the digital landscape aren’t slowing down, and it’s only going to get more chaotic. Businesses that own their audience relationships - through email, websites, and diversified marketing strategies - will be the ones that thrive no matter what happens to social media. 

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Graphic image with text - what the heck is integrated marketing?
What the heck is integrated marketing?

Integrated marketing is a strategy that ties all your marketing efforts together into one cohesive powerhouse.

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What to Expect from your Marketing Agency Account Manager
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Graphic image with text - ChatGPT vs. human writers
Will ChatGPT Replace Human Writers?

Our clients have been asking about ChatGPT and other AI writing models that are getting more popular, and how they could impact agencies, creative writing, and blogging. As an integrated marketing agency who does a lot of copywriting – for websites, blogs, press releases, social media, email marketing and more – we know how time intensive it is and the attention required for the message to hit the mark.  

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Dear Client, Invest in Your Marketing

If you want to increase your sales exponentially, you need to spend accordingly. It’s that simple. 

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Dear Client, Trust Your Agency

Something I’ve never understood is why a company would hire an Agency and then question every concept, every strategy and every tactic that’s presented. After you’ve gone through the process to interview and hire an Agency, it just doesn’t make sense to not trust them. 

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Dear Client, It’s Time to Reflect and Plan for 2023

As the first snow flies and we step into the holiday 2022 season, it's a good time to pause and reflect on the year that's about to come to a close. As we head into 2023 and we hear some less-than-positive economic forecasts, it may be more important than ever to set realistic goals with a plan and a budget that is strategic and robust enough to get you there one step at a time.

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DARCI Presents: Simplified Clinical
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DC_Customer Journey in Integrated Marketing Blog (1)

The Customer Journey in Integrated Marketing

DC_Creative Campaings-Integrated Marketing Blog

Creative Campaigns: The Backbone of a Solid Integrated Marketing Plan

DC_Don't rely on social blog

Why Relying Only on Social Media Is a Marketing Risk You Can’t Afford

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