At DARCI, we have been fielding questions about whether Meta is the right place for our clients’ businesses. Ultimately, there is no one “right answer.” Social media is and has always been an “it’s complicated” relationship, but one we’ve come to rely on and expect certain things from.

Changes in the digital landscape aren’t slowing down, and it’s only going to get more chaotic. Businesses that own their audience relationships - through email, websites, and diversified marketing strategies - will be the ones that thrive no matter what happens to social media. 

As a business owner, you have a lot of options when it comes to choosing a marketing partner. Here are a few questions you should ask any agency you’re talking to (and the answers) so you can tell if they’ll be a good fit for you!

SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google. 

Every few years the chorus of “email is dead” pops up as new social media platforms emerge, and other marketing tactics take center stage. And yet here we are, year after year, still utilizing email marketing as one of the best marketing tactics to connect with customers. The value of a solid and well-engaged email list shouldn’t be overlooked as part of your integrated marketing strategy. 

SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google. 

Should your business be following social media trends? Do you need to post videos of you dancing to get your business noticed? What do your customers need and want to see from you on social media?

With upwards of 72% of Americans using social media, it’s never been more important for businesses big and small to be present on social media WITH a strong content strategy. Posting the same content on every channel just doesn’t cut it anymore.