East Coast
01
East Coast
The Challenge
A DARCI Creative client since 2012, East Coast HVAC approached us at a time when their business was already known as a reliable heating, ventilation and air conditioning (HVAC) company for commercial businesses on the Seacoast, but they wanted to expand into the residential market.
The Execution
We launched an integrated marketing campaign with a winning combination of both traditional (TV, radio, print) and digital (SEM, SEO, email) tactics, designed to increase website traffic, leads and most importantly sales.
The Strategy
We began with brand development, creating a fresh and modern new look for the company paired with a strong positioning line, “Pay Fairly”. We worked to update the company uniforms, re-wrap their vehicles and put the new brand on billboards in their service area to make sure everyone became familiar with their new look.
The Results
Since we began working with them, East Coast has quadrupled their staff as a thriving HVAC company and leader in the Seacoast. But, more importantly, we helped the crew evenly distribute their sales between commercial and residential clients – right down the middle.
Brand Identity & Logo Design | Web Design | Social Media Management | Video Production | SEO | Billboard Design | Van & Car Wrap Design | Radio Advertising | Uniform Design
“DARCI’s marketing plans have now become a consistent and important part of our business strategy, and have helped to grow our brand recognition, online presence, and customer base. On top of the measurable results, they are a great team to work with, consistently bringing attention-grabbing concepts and creative media to the table.”
