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BrandZing

A Branding, Web Design, SEO and Digital Marketing Blog for Small Business from the experts at DARCI Creative.

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Photo of Darci Knowles and members of the DARCI team at the Good Scout award luncheon.
Congratulations, Darci! Good Scout Award Winner 2023
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Dear Client: Gain the Competitive Edge

Dear Client, In today's business world, competition is fierce, and standing out from the crowd is crucial for success.

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3 (Easy) Ways to Check if your SEO is working for you
Top 3 (Easy) Ways to Check if Your SEO Is Working For You

SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google. 

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Using Video to Increase Nonprofit Donations
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The Value of a Great Email Marketing List

Every few years the chorus of “email is dead” pops up as new social media platforms emerge, and other marketing tactics take center stage. And yet here we are, year after year, still utilizing email marketing as one of the best marketing tactics to connect with customers. The value of a solid and well-engaged email list shouldn’t be overlooked as part of your integrated marketing strategy. 

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Graphic image with text - ChatGPT vs. human writers
Will ChatGPT Replace Human Writers?

Our clients have been asking about ChatGPT and other AI writing models that are getting more popular, and how they could impact agencies, creative writing, and blogging. As an integrated marketing agency who does a lot of copywriting – for websites, blogs, press releases, social media, email marketing and more – we know how time intensive it is and the attention required for the message to hit the mark.  

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Graphic image with 404 website error code
The Importance of Secure Website Hosting and Maintenance

We host our WordPress websites on our dedicated, secure WPEngine server. Our server hosts only our client sites, so it’s not on a giant, shared server like you would get with other website hosts. We’ve built a strong partnership with WPEngine ensuring a quick response time for all our questions and requests.

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3 (Easy) Ways to Check if your SEO is working for you
Top 3 (Easy) Ways to Check if Your SEO Is Working For You

SEO is how you make sure people who are actively searching for your products/services and who aren’t yet aware of your organization’s existence are able to easily discover you when they search on Google. 

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Dear Client, Invest in Your Marketing

If you want to increase your sales exponentially, you need to spend accordingly. It’s that simple. 

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Social Media Content Strategy: Do’s and Don’t’s 

Should your business be following social media trends? Do you need to post videos of you dancing to get your business noticed? What do your customers need and want to see from you on social media?

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