At DARCI, we have been fielding questions about whether Meta is the right place for our clients’ businesses. Ultimately, there is no one “right answer.” Social media is and has always been an “it’s complicated” relationship, but one we’ve come to rely on and expect certain things from.

Ever wonder how a successful marketing campaign works its magic to convert curious viewers into loyal customers? What is it that happens between the moment someone first hears about (or sees) your brand and the moment they decide to make a purchase?

A creative campaign is a short-term marketing initiative designed to meet a specific business goal, whether that’s a brand awareness campaign, the launch of a new product or service, or a solution that addresses a customer pain point. The key is a unified message that will make your audience take notice and take action. 

Changes in the digital landscape aren’t slowing down, and it’s only going to get more chaotic. Businesses that own their audience relationships - through email, websites, and diversified marketing strategies - will be the ones that thrive no matter what happens to social media. 

Integrated marketing is a strategy that ties all your marketing efforts together into one cohesive powerhouse.

As a business owner, you have a lot of options when it comes to choosing a marketing partner. Here are a few questions you should ask any agency you’re talking to (and the answers) so you can tell if they’ll be a good fit for you!

As a boutique, full-service, integrated firm, we need rockstars in every position to be successful. That means identifying the needs and expectations of every role, and not trying to get too much out of any one person.