We like to move it, move it with Lottie Animations

To put it simply, we use Lottie Files to place the animations that our video team creates onto websites. We’ve used them on our very own website as well as clients’ sites. Now you may be asking, why not just use a .gif? I mean we all use funny gifs to react to messages or send memes on a daily basis. Why not just stick to that? There are a couple of reasons. The main two being file size and quality loss. When creating a .gif, these two things are constantly battling. If you want better quality, the file size is going to be bigger. If you decrease the file size, the quality is going to suffer. Don’t believe us? Here’s a real life example: head on over to East Coast HVAC’s Career Page to see what we’re talking about. Check out the top animated banner with the rotating adjectives. It’s a fun and efficient way to get a message across that without animation, could’ve been clunky looking. Go ahead and zoom in on the animated text on the left and try viewing it on different devices. The high quality is never affected. To compare, here is the same animated banner exported as a .gif: