There’s something so temping and, yes, even beautiful about platforms like Wix and Squarespace. A few clicks here, some ‘drag and drop’ there, and voilà! Your website is up and running.
But is a DIY website service the best solution? Our argument: not even close. Let’s take a look at some of the features of these web design services, shall we?
Drag and Drop. Are you familiar with web design? If you’re not, this feature might not be as easy as you’d think. How will you organize your content? What should go where? Should your mission statement be displayed on your homepage or under a ‘Services’ tab? And what about your industry – are you in a field where online users would expect a constant source of new imagery? A hair salon with changing styles and services will need to think about an appropriate number of photos to display, whether they want their imagery to flow between sliders, the transition speed to display images – the list goes on.
Coding. This is something that these DIY web platforms don’t tell you (oops). Since the Wix and Squarespace “themes” offer limited customization, you may need to do some coding yourself to make your website look the way you envisioned it. You’ve found one you love and that’s well and good, but plan on not being able to change aspects of the design to your liking without having some kind of coding knowledge (or having to contract an outside coding service).
Here’s the deal. If you have a very clear idea on how your want your website to look and that vision perfectly aligns with a template on Wix or Squarespace, those platforms might suit you just fine. As your business grows, though, we’re guessing you’ll want to scale your website to match those changes – and that’s where the DIY method falls flat.
The Brand Muffins™ Approach.
The essence of Brand Muffins? We’re not Wix or Squarespace, and we’re not trying to be. While their model centers on self-service web design, ours is based on full-service, comprehensive branding – meaning we offer so much more than web design services (not to mention ones that don’t even help you stand out).
With Brand Muffins, you get expert branding, a strategic plan, killer copywriting and web design all in a neat little package. Our recipes are baked fresh by DARCI Creative, a team of branding specialists who have been in the biz for decades. We know what small business owners need, and we’re here to help customize a package for entrepreneurs of all stages in business.
So make yourself comfortable, explore our design library, select a muffin (they’re all delicious), and let us know how we can help your brand flourish.
Bon Appétit!
Darci Knowles
DARCI Creative
Owner & Creative Director
