Deliver on Your Promise.
Ultimately, business is about relationships. It’s about trust: earning it and keeping it. So when you say you’re going to do a thing, you’re best bet is to follow through. In the fast paced, deadline driven world of a brand agency there is a lot of juggling going on. So, there are times when we say we’ll have something for you to review on Thursday, and some other critical situation arises to push that possibility out the window. It happens. Not very often, but when it does it’s essential to give the appropriate head’s up. It’s not a good idea to wait until Thursday to address it. The worst idea yet is to ignore your promise and deliver it on Friday (hoping they won’t notice).
Your Brand is your promise. When you reneg on your promise, or even a tiny speck of your promise, you are damaging your Brand.
My last boyfriend promised he would “love me forever, even if I weighed 200 pounds.” I believed him, and interpreted that to mean that he would love me forever. While I did not set out to test him on his big fat promise, I did hit some tough times when my dream vision for a multi-media production company, crashed and burned. Clearly, said boyfriend did not want to go down with what appeared to be a sinking ship.
Apparently, we have different standards in our personal and business lives. Or, do we? Maybe people who say what they mean and mean what they say are really like that, all the time. My practice is to under promise and over deliver. Clients seem to like that because they know they can count on me to do what I say, and then some. It’s simple. I value their trust and work at keeping it every single day. It’s not always an easy thing to do, but hey, who ever said relationships were easy?
DARCI Creative
Total Brand Agency
