Building a Brilliant Brand: The 4 C’s (A Teaser!)

You’ve heard about Brand Muffins™  – a simple, affordable way to invest in your brand – and you’ve heard about the branding expertise in our kitchen of marketers, copywriters, designers and artists. Maybe you’ve even browsed our design library {link to Design Library page} for small businesses of all sizes and industry types.

With each Brand Muffin™ purchase, our clients receive a number of marketing resources and informational guides to get them started on their entrepreneurial journey (paired perfectly with our full-service branding and design that make up the Brand Muffin™ itself).

Curious what comes along with being a Brand Muffins™ client? Here’s a teaser of one of our informational guides: the 4 C’s to Building a Brilliant Brand!

In this guide we’ll be sharing the foundational blocks of building a better brand. There are four simple ingredients on today’s recipe list – and maybe a bonus or two sprinkled on top! Follow these 4 C’s and your brand will be bursting with flavor and ready to share with the world!

Ingredients:
1 Cup of Color
2 Cups of Clarity
¾ Cups of Consistency
3 Cups of Commitment

1 Cup of Color
Let’s talk about color. This is the fun part, because as marketers, we get to drive from psychology to better understand the inner workings of our market’s mind.

In branding, color drives the emotional response that consumers have to a brand. In fact, in a study called the Impact of Color on Marketing, researchers found that up to 90% of consumer judgments made about products were based on color alone.

Color provides an instantaneous way for brands to convey meaning without words. Think about it: what feelings come to mind when you see the color yellow? Happy, bright, warm. How about the color red? Excitement, bold, passion. These connotations have a critical impact on your brand’s character and voice. It makes sense, then, that Cheerios and Minute Maid use the color yellow predominately in their branding, while Coca-Cola and ESPN use the color red.

Now, ask yourself: What emotion(s) do I want my brand to convey?

Hungry for more? Get the full document (and plenty more marketing tips and tricks) when you purchase your Brand Muffin™! Head over to our Packages page to get started, and bon appétit!

DARCI Creative
Total Brand Agency