Strategic Planning
Before setting out on any marketing campaign, we need to get on the same page. We’ll map out a plan for your Brand based upon goals, objectives and budget – a strong foundation before any creative is conceived. Because how can you get where you want to go without good directions?
The Details
Brand Development
When you become a client with DARCI, you’ll get the benefit of our Branding expertise right out of the gate. We’ll work with you to determine if your Brand is on point, and if not, what’s lacking and how can we bring up to the best it can be?
- Positioning & taglines
- Core messaging
- Logo design
- Style guidelines
Brand Strategy
Our founder often says, “Your brand is not your logo, it’s your promise.” So we’ll work with you to establish a clear strategy that will not only set you apart from your competition, but also serve as a springboard for all your communications.
- Industry research
- Competitive analysis
- Target personas
- Keywords & Phrases
- Mission & Values
Brand Collateral
Once we have clearly defined your promise, and a brand strategy to share that with the world, we’ll show you how to most effectively communicate your unique offerings in a variety of ways.
- Business cards
- Signage & graphics
- Packaging
- Billboards
- Rack cards
- Presentations
- Videos
- Photography
- Social graphics
- Paid Digital Display Ads & Google AdWords
- TV & Radio Commercials
- Website Design & Development
