Piscataqua Landscaping
01
Piscataqua Landscaping & Tree Service
The Challenge
Piscataqua Landscaping and Tree Services has faced new challenges growing from a small, family-run business with just a handful of employees to a household name on the Seacoast, New Hampshire Lakes Region, and Greater Portland Area with over 300 employees. Breaking into new markets proved to be difficult, especially where other landscaping companies were already established. PLTS needed to solidify their brand as the go-to landscaping company in every community they serve. Their ultimate goal for their new locations was to draw in long-term, repeat clients to ensure sustainable growth.
The Execution
DARCI’s integrated marketing plan includes consistent, strategic email marketing to keep PLTS fresh in its customers’ minds. A series of memorable direct mailers including umbrellas, coffee mugs, and rocks glasses were sent to ideal client’s homes as an introduction technique. This on-going campaign has attracted lasting clients, with many referencing their gifts to this day. This approach gives PLTS a personalized and community-based feel, helping them connect with their target audience. Direct mail can make a big impact, an out of the box approach ensured that the PLTS brand would stay top of mind. DARCI created a PLTS brand book for their team to use to streamline their internal and external branding, improving brand consistency. Each aspect of the integrated plan plays a part in delivering tangible results to PLTS.
The Strategy
To accomplish PLTS’s goals, the team at DARCI Creative has developed an integrated marketing plan catered to each location. The plan includes utilizing television, social media, print ads, billboards, search engine optimization and management, direct mailers, and more. For nearly two decades, with DARCI’s guidance, their integrated approach has successfully illustrated Piscataqua Landscaping’s personable service and deep industry expertise to the communities they serve.
The Results
Due to DARCI’s strategic and highly customized marketing strategy, Piscataqua Landscaping and Tree Services successfully broke into and has thrived in competitive new markets, including the Lakes Region of New Hampshire, Kennebunkport, and Southern Maine. The targeted mail campaigns generated leads that have turned them into loyal, lasting clients. PLTS is recognized as the go-to landscaping and tree services provider across the Seacoast, New Hampshire Lakes Region, and Greater Portland Area. Their consistent brand image, personalized messaging, and community-based approach have positioned them as a household name and a trusted choice in landscaping services.
Brand Identity, Web Design, Social Media Marketing, Video Production & Photography, Television Advertising, Billboard Design, Radio Advertising, Print Advertising, Direct Mail Design & Execution, Email Marketing, SEO/SEM, Social Media Management, Brand Book, Direct Mail Campaigns
“It’s the relationship that we have, there’s so much trust, I’m really proud of the fact that we’ve become their Marketing Department and we do everything for them.”
-Darci Knowles, Owner of DARCI Creative
“Having a really good marketing partner such as Darci and DARCI Creative’s team is super important so that we can maintain what we’re good at, which is delivering really great landscapes and maintenance services, and let somebody else help us through that marketing aspect, that has that education, that perfomrance, that understanding of the marketing aspect.”
-Jay Rotonnelli, WP of Business Development | Piscataqua Landscaping
East Coast Heating & Air Conditioning
Piscataqua Landscaping & Tree Service
Piscataqua Savings Bank
Seacoast Orthotics & Prosthetics
Atlantic Orthopaedics & Sports Medicine